N&S : Number One in Europe on the dietetics and organic food markets. 

Nourish, Flourish

Everyday dietetics

  • supermarkets

When Alain Chatillon bought Gerblé in 1972, the firm was a small company in the Lyons region of central France making wheat-enriched biscuit products. Following the stabilization of heat-germ, in 1975 Gerblé launched the first health food breakfast cereals. By the end of the 80's, three different product lines had been developed : one specialized in bran, sports foods and a range of slimming products. By 1985, Gerblé was the first to market with Soya lecithin. A year later, Gerblé was the N°1 TV advertiser for health foods. For over 30 years the company has been the yardstick brand for health food shelves.

Gerblé

  • EXPERTS IN EVERYDAY DIETETICS
  • Date established : Gerblé 1928
  • Turnover CA83,9 M€
  • Daily dietetic leader in GMS in France
  • Distribution circuit : France 52,9M€, Spain 11,7M€, Benelux 11,1M€, Italy 7,7M€
  • Range : The Gerblé range has 5 segments :
    - Dietetics & Vitality
    - Dietetics & Fibers
    - Vegetable Alternatives
    - Objective Health- Nutrition & Sport

One person's nutritional needs are not necessarily another's, which is why the Gerblé range is so wide. From GlucoRegul, the first diet supplement for Type 2 diabetics, through a host of products that respond to more common requirements such as fitness, sports, or fibre-rich foods, and a range of products developed around Soya's nutritional virtues, Gerblé's force has always been its pertinence to consumer demand. Gerblé believes in more than just being an expert in providing nature's most effective dietetic solutions. We believe that pleasure should form an essential component of each of our products. That makes Gerblé an expert in ‘modern dietetics', a flavourful and attractive diet that helps each individual find their own balance and better realise their own potential.

INNOVATION
The Secrets of Fruits

This range focuses on anti-oxidants, which protect cells from ageing, while neutralising and limiting the impact of free radicals. Gerblé has sought out the fruits richest in anti-oxidants and offers their benefits in a very feminine and distinctly gourmand package.

Markers

- Distributed in 41 countries

- 12 brands

- 2 650 products on the market

+ 100 product launches in 2007

+ 50 000 quality controls every year on our manufacturing